MOOR PERFUME
A visual identity for The Moor Perfume, transforming a generic perfume shop into an authentic independent fragrance brand.
ART DIRECTIONBRAND IDENTITY
The identity is centred around a portal-like symbol that represents the meeting point between the external world and the inner self, reinforcing the idea of fragrance as an act of self-discovery.
"The most personal fragrance isn't the one that changes who you are.
It's the one that reveals who you've always been."
Screen posters around the city, each carrying a QR code that takes the customer through to discover the wild world of Moor (website).
